McQuail's reader in mass communication theory edited by Denis McQuail

Includes bibliographical references and index

PART ONE: ORIGINS AND DEVELOPMENT OF THE FIELD OF STUDYGeneral IntroductionPART TWO: CONCEPTUAL ISSUES AND VARIETIES OF APPROACH - Denis McQuailEditor's IntroductionMedia Sociology - Todd Gitlin The Dominant ParadigmA Cultural Approach to Communication - James W CareyA `New' Paradigm? - Liesbet van ZoonenThe Propaganda Model - Edward S Herman A RetrospectivePART THREE: MASS MEDIA AND SOCIETYEditor's IntroductionThe Mass Society - C Wright MillsThe Communications Revolution - Alvin W Gouldner News, Public, and IdeologyDefining Media Events - Daniel Dayan and Elihu KatzMedia and Behavior - a missing link - Joshua MeyrowizPART FOUR: FROM OLD TO NEW MEDIAEditor's IntroductionTowards a New Classification of Tele-Information Services - Jan L Bordewijk and Ben van KaamArtifacts and Paradoxes in New Media - Ronald E RiceThe Internet as Mass Medium - Merrill Morris and Christine OganThe Internet and Forms of Human Association - James SlevinPART FIVE: NORMATIVE THEORYEditor's IntroductionThe Press and the Public Interest - Everette E Dennis A Definitional DilemmaFoundations and Limits of Freedom of the Press - Judith LichtenbergOn Social Responsibility Theory - John C NeroneThe Public Sphere as Historical Narrative - Peter DalhgrenNew Roles for Public Service Television - Jay G Blumler and Wolfgang Hoffmann-ReimPART SIX: GLOBAL MASS COMMUNICATIONEditor's IntroductionTheorizing the News Agencies - Oliver Boyd-Barrett and Terhi RantanenThe Discourse of Cultural Imperialism - John TomlinsonInternational Communication at the Mass Media Level - Karl Erik RosengrenThe Mythology about Globalization - Marjorie FergusonPART SEVEN: MEDIA ORGANIZATION AND PRODUCTIONEditor's IntroductionA New Gatekeeping Model - Pamela J ShoemakerMaking News - Gaye Tuchman Time and TypificationsDoes Serving the Market Conflict with Serving the Public? - John H McManusThe Hollywood TV Producer - Muriel G CantorPART EIGHT: MEDIA CONTENTEditor's IntroductionRhetoric of the Image - Roland BarthesMeaning and Ideology - Judith WilliamsonThe Television Discourse; Encoding and Decoding - Stuart HallThe Ideal Romance - Janice RadwayPART NINE: THE MEDIA AUDIENCEEditor's IntroductionThree Phases of Reception Studies - Pertti AlasuutariStreamlining `Television Audiences' - Ien AngFandom as Pathology - Joli Jenson The Consequences of CharacterizationNeeds as an Explanatory Factor of Television Viewing - Celia von FeilitzenThe Future of the Mass Audience - W Russell NeumanPART TEN: MASS MEDIA EFFECTSEditor's IntroductionPublicity and Pluralistic Ignorance - Elihu Katz Notes on the `Spiral of Silence'Framing - Robert M Entman Towards Clarification of a Fractured ParadigmChildren and Television Violence in the United States - Ellen Wartella, Adriana Olivarez and Nancy JenningsEntertainment as Media Effect - Dolf Zillmann and Jennings Bryant