Midlands State University Library
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Influence of the rebranding strategy on brand preference: Case of the Zimbabwe Broadcasting Corporation (ZBC) / Tinashe Chodeva

By: Material type: TextTextPublication details: Gweru: Midlands State University, 2018Description: 77 leaves illustrationsSubject(s):
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Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
Dissertation Dissertation Main Library - Special Collections HF5415.55 CHO (Browse shelf(Opens below)) DD02150 Available For In-house use only J37709

Bachelor of Commerce Honours in Marketing Management

Includes bibliography

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