Grow from within mastering corporate entrepreneurship and innovation created by Robert C Wolcott, Michael J Lippitz
Material type:
TextLanguage: English Publication details: New York McGraw-Hill 2010Description: 260 pagesContent type: - text
- volume
- volume
- 9780071598323
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Book
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Batanai Library Open Shelf | HF5415.I53 WOL (Browse shelf(Opens below)) | 146246 | Available | BK131690 | ||
| Core Collection | Main Library Core Collection | HF5415.I53 WOL (Browse shelf(Opens below)) | 146248 | Available | BK131720 | ||
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Book
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PostGraduate Studies Library Open Shelf | HF5415.I53 WOL (Browse shelf(Opens below)) | 146247 | Available | BK131660 |
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| HF5415 ETZ Marketing : | HF5415.I265 MCC In-house telemarketing | HF5415.I265 MCH Total telemarketing | HF5415.I53 WOL Grow from within | HF5415 KOT Principles of marketing / | HF5415 KOT Social marketing : | HF5415 KOT Principles of marketing / |
Includes bibliographical references and index.
Introduction: Corporate entrepreneurship, innovation, and organic growth; Chapter 1 - Understanding corporate entrepreneurship, 2 - New business design, 3 - Emerging models of corporate entrepreneurship, 4 - Which model of corporate entrepreneurship is right for you?, 5 - Leadership from all levels, 6 - Grow from within; learn from everywhere.
Explaining how your company can discover the right approach to corporate entrepreneurship and make it profitable; this book provides the knowledge you need to conceive and design valuable new businesses that breathe life into ideas.
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