Midlands State University Library
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Data-driven marketing : the 15 metrics everyone in marketing should know Mark Jeffery

By: Material type: TextTextLanguage: English Publication details: Hoboken John Wiley 2010Description: 298 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780470504543
Subject(s):
Contents:
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile Marketing.
Review: "Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Doctor of Business Leadership Library Open Shelf HF5415.2 JEF (Browse shelf(Opens below)) 146278 Available BK131624
Book Book Doctor of Business Leadership Library Open Shelf HF5415.2 JEF (Browse shelf(Opens below)) 146277 Available BK131771
Book Book PostGraduate Studies Library Open Shelf HF5415.2 JEF (Browse shelf(Opens below)) 146276 Available BK131745
Book Book PostGraduate Studies Library Open Shelf HF5415.2 JEF (Browse shelf(Opens below)) 146275 Available BK131835

Includes bibliographical references and index

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile Marketing.

"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket.

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