Midlands State University Library
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Switch: how to change things when change is hard created by Chip Heath and Dan Heath

By: Contributor(s): Material type: TextTextLanguage: English Publication details: London Random House Business 2011Description: 305 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781847940322
Subject(s):
Contents:
Chapter 1 - Three surprises about change, 2 - Find the bright spots, 3 - Script the critical moves, 4 -Point to the destination, 5 - Find the feeling, 6 - Shrink the change, 7 - Grow your people, 8 - Tweak the environment, 9 - Build habits, 10 - Rally the herd, 11 - Keep the switch going.
Summary: The rational part of our brain may know that it makes good sense to get up earlier, to recycle more, to go for that new job, but the emotional part likes things the way they are, and its short-term desire for an easy life tends to get in the way of our long-term plans. So how do we deal with these two parts of our brains? How do we make the switch? The answer is to get them to work together, and in Switch the brothers Heath explore all of the best ways to make changes not only in our own lives, but also in the lives of others.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Harare Campus Library Open Shelf BF637.C4 HEA (Browse shelf(Opens below)) 146218 Available BK132204
Book Book Harare Campus Library Open Shelf BF637.C4 HEA (Browse shelf(Opens below)) 146219 Available BK131927
Book Book Harare Campus Library Open Shelf BF637.C4 HEA (Browse shelf(Opens below)) 146220 Available BK132017
Browsing Harare Campus Library shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
BF636.6 NEL Basic counselling skills BF637.C4 HEA Switch: BF637.C4 HEA Switch: BF637.C4 HEA Switch: BF637.C45 ENC Encyclopedia of cyber behavior / BF637.C45 MCL The basics of communication studies BF637.C45 MCL The basics of communication studies

Includes index.

Chapter 1 - Three surprises about change, 2 - Find the bright spots, 3 - Script the critical moves, 4 -Point to the destination, 5 - Find the feeling, 6 - Shrink the change, 7 - Grow your people, 8 - Tweak the environment, 9 - Build habits, 10 - Rally the herd, 11 - Keep the switch going.


The rational part of our brain may know that it makes good sense to get up earlier, to recycle more, to go for that new job, but the emotional part likes things the way they are, and its short-term desire for an easy life tends to get in the way of our long-term plans. So how do we deal with these two parts of our brains? How do we make the switch? The answer is to get them to work together, and in Switch the brothers Heath explore all of the best ways to make changes not only in our own lives, but also in the lives of others.

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