Midlands State University Library
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Essential guide to marketing planning Marian B Wood

By: Material type: TextTextLanguage: English Publication details: Harlow Pearson Education 2013Edition: ThirdDescription: 299 pagesContent type:
  • text
Media type:
  • unmediated
ISBN:
  • 9780273773634
Subject(s): LOC classification:
  • HF5415.13 WOO
Contents:
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organizations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HF5415.13 WOO (Browse shelf(Opens below)) 144447 Available BK130681
Book Book Main Library Open Shelf HF5415.13 WOO (Browse shelf(Opens below)) 144448 Available BK130503
Book Book Main Library Open Shelf HF5415.13 WOO (Browse shelf(Opens below)) 144449 Available BK130533
Book Book Main Library Open Shelf HF5415.13 WOO (Browse shelf(Opens below)) 144450 Available BK130651
Book Book Main Library Open Shelf HF5415.13 WOO (Browse shelf(Opens below)) 144534 Available BK130621

Includes bibliographical references and index.

Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.
This text includes examples of marketing in action from well-known organizations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.

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