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The manager's guide to competitive marketing strategies Norton Paley

By: Material type: TextTextLanguage: English Publication details: Boca Raton St. Lucie Press 1999Edition: SecondDescription: 427 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1574442341
  • 9781574442342
Subject(s): LOC classification:
  • HF5415.13 PAL
Contents:
Contents Strategy and Its Basic Principles -- Competitive Strategies in Action -- The Framework for Competitive Analysis -- External Analysis -- Internal Analysis -- Marketing Research and Planning -- Developing a Marketing Intelligence System -- Marketing Research Techniques -- Strategic Marketing Planning -- Developing the Marketing Plan -- Specific Competitive Strategies -- Market Strategies -- Product/Service Strategies -- Pricing Strategies -- Promotion Strategies -- Distribution Strategies -- A Global Marketing Perspective and Strategy Teams
Review: "The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, The Manager's Guide to Competitive Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this book updates the reader to the latest techniques on developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures."--Jacket.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HF5415.13 PAL (Browse shelf(Opens below)) 144320 Available BK130014

Includes bibliographical references and index.

Contents Strategy and Its Basic Principles -- Competitive Strategies in Action -- The Framework for Competitive Analysis -- External Analysis -- Internal Analysis -- Marketing Research and Planning -- Developing a Marketing Intelligence System -- Marketing Research Techniques -- Strategic Marketing Planning -- Developing the Marketing Plan -- Specific Competitive Strategies -- Market Strategies -- Product/Service Strategies -- Pricing Strategies -- Promotion Strategies -- Distribution Strategies -- A Global Marketing Perspective and Strategy Teams

"The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, The Manager's Guide to Competitive Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this book updates the reader to the latest techniques on developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures."--Jacket.

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