Midlands State University Library
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Developing a creative and innovative integrated marketing communications plan : a working model James R Ogden

By: Material type: TextTextLanguage: English Publication details: Upper Saddle River Prentice Hall 1998Description: 185 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0137783337
  • 9780137783335
Subject(s): LOC classification:
  • HF5415.123 OGD
Contents:
1.
Summary: Written from a managerial point of view, this work covers all major areas. It should increases the student's ability to learn the material through a flow-chart or how-to diagram.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HF5415.123 OGD (Browse shelf(Opens below)) 144325 Available BK103849

1.

Written from a managerial point of view, this work covers all major areas. It should increases the student's ability to learn the material through a flow-chart or how-to diagram.

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