Relationship between brand and equity and customer perception. a comprehensive analysis of Cocacola and Pepsi/by Pamela V Mawokomatanda

By:

Material type: Text

TextPublication details: Gweru: Midlands State University, 2018Description: 73 leaves illustrationsSubject(s):

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Dissertation	Harare Campus Library - Special Collections	HD69.B7 MAV (Browse shelf(Opens below))	DD00982	Available	For in-house use only		D000003

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	HD69.B7 MAK The effectiveness of online reputation management on brand equity: The case of the insurance and pensions industry./	HD69.B7 MAP Enhancing brand performance through the systems concept, evidence from the beverage industry in Zimbabwe/	HD69.B7 MAR The influence of business ethics practice on brand performance : the case of SMEs in ICT retail sector in Zimbabwe /	HD69.B7 MAV Relationship between brand and equity and customer perception. a comprehensive analysis of Cocacola and Pepsi/by	HD69.B7 MUR The effectiveness of branding on the utilisation of public sector condoms by young Zimbabweans aged between 15 and 29 years/	HD69.D4 NYI An evaluation of the impact of product diversification on financial performance in the telecommunication sector in Zimbabwe	HD69.F8 GON An evaluation of the impact of funding on company perfomance: The case of Rufaro Marketing (Private Limited)	Next