Advertising and promotion : an integrated marketing communications perspective George E. Belch ,Michael A. Belch and Keyoor Purani

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TextPublication details: New York McGraw-Hill/Irwin 2012Edition: 9thDescription: 828 pISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	PostGraduate Studies Library Open Shelf	HF5823 BEL (Browse shelf(Opens below))	143767	Available		BK127904

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Includes bibliographical references and index

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