Midlands State University Library
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Advertising and promotion : an integrated marketing communications perspective George E. Belch ,Michael A. Belch and Keyoor Purani

By: Contributor(s): Material type: TextTextPublication details: New York McGraw-Hill/Irwin 2012Edition: 9thDescription: 828 pISBN:
  • 9781259026850
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .B387 2012
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book PostGraduate Studies Library Open Shelf HF5823 BEL (Browse shelf(Opens below)) 143767 Available BK127904

Includes bibliographical references and index

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