The effectiveness of advertising controversal products on consumer purchase decision: A case of savanna tobacco company. Patience Mhete.

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Material type: Text

TextPublication details: Gweru: Midlands State University, 2015.Description: 59 leaves IllustrationsSubject(s):

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Dissertation	Main Library - Special Collections	HF5801 MHE (Browse shelf(Opens below))	SP00812	Available	For in-house use only		J32668

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Previous	HF 5691.A67 APP Applied Mathematical Finance.	HF 5691 MAT Mathematics and financial economics.	HF5736 CHI Zimbabwe National Water Authority Electronic record support system/Syste	HF5801 MHE The effectiveness of advertising controversal products on consumer purchase decision:	HF5823BHE An evaluation of the effectiveness of advertising as a promotional strategy to improve corporate brand performance:	HF5823 LUT Evaluating the use of emotional advertising appeals of alcoholic beverages and its influence on alcohol consumption by young adults:n	HF5823 MAK The role of incentives appeals in health campaigns:	Next