Enhancing brand performance through the systems concept, evidence from the beverage industry in Zimbabwe/ Claybough T. Mapfumo

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Material type: Text

TextPublication details: Gweru Midlands State University 2018Description: 83 leaves: illustrationsSubject(s):

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Dissertation	Harare Campus Library - Special Collections	HD69.B7 MAP (Browse shelf(Opens below))	SP00513	Available	(For in-house use only)		J38196

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Previous	HD62.7 MBA An evaluation on the impact of attitudes and perceptions of SMEs towards growth:	HD69.B7 GWA The impact of search engine optimisation on brand equity: A case of short term insurance companies in Zimbabwe/	HD69.B7 MAK The effectiveness of online reputation management on brand equity: The case of the insurance and pensions industry./	HD69.B7 MAP Enhancing brand performance through the systems concept, evidence from the beverage industry in Zimbabwe/	HD69.B7 MAR The influence of business ethics practice on brand performance : the case of SMEs in ICT retail sector in Zimbabwe /	HD69.B7 MAV Relationship between brand and equity and customer perception. a comprehensive analysis of Cocacola and Pepsi/by	HD69.B7 MUR The effectiveness of branding on the utilisation of public sector condoms by young Zimbabweans aged between 15 and 29 years/	Next

Mcom. Marketing Strategy

Thesis (Mcom.) - Midlands State University
Department of Marketing Strategy 2018.

Includes bibliographical references( leaves 76-78)

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