The effectiveness of line extension strategies on brand sales performance: case of Uniliver Zimbabwe Harare Branch/ Hazel T. Faifi

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TextPublication details: Gweru Midlands State University 2016Description: 57 leaves :illustrationsSubject(s):

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Dissertation	Main Library - Special Collections	HD69.B7 FAI (Browse shelf(Opens below))	SP00488	Available		J37404

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	HD66 MUC Assessing team building strategies in non profit making organisations: A case of Jairos Jiri Association/	HD69.B7 CHI The Impact of Brand Equity on Customer Purchasing Decision in the Agricultural Machinery Sector in Zimbabwe/	HD69.B7 DUR Building brand equity through newspaper advertising :	HD69.B7 FAI The effectiveness of line extension strategies on brand sales performance:	HD69.B7 KAG Investigating the influencing of cultural factors on brand performance:	HD69.B7 MAL The influence of social media interaction on brand equity:	HD69.B7 MAP An assesment of brand awareness strategies used by Peace Security Company to enhance brand visibility/by	Next

Hons. Marketing

Dissertation (Hons.) - Midlands State University
Department of Marketing 2016.

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