Services marketing : intergrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
Material type: TextPublication details: New York: Mcgraw-Hill, 2018Edition: 7th edDescription: 514 pISBN:- 9781260083521
Reviews from LibraryThing.com:
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Book | PostGraduate Studies Library Open Shelf | HD9980.5 ZEI (Browse shelf(Opens below)) | 142611 | Available | BK126021 |
Browsing PostGraduate Studies Library shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
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HD9980.5 SHA Services marketing : | HD9980.5 SHA Services marketing : | HD9980.5 ZEI Services marketing : | HD9980.5 ZEI Services marketing : | HD 9981.5 LOV Principles of service marketing and management. | HE284.3.A2 CHI The transport and communications sector in Southern Africa | HE284.3.A2 CHI The transport and communications sector in Southern Africa |
Includes index.
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