Know your customer new approaches to understanding customer value and satisfaction Robert B Woodruff and Sarah F Gardial
Material type:
TextPublication details: Cambridge Blackwell Publishers, Inc. 1996Description: 338 pISBN: - 1557865531
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
|
Main Library Open Shelf | HF5415.32 WOO (Browse shelf(Opens below)) | 132855 | Available | BK111309 |
Browsing Main Library shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
| HF5415.32 SOL Consumer behaviour | HF5415.32 TRE The irrational consumer : applying behavioural economics to your business strategy / | HF5415.32 TRE The irrational consumer : applying behavioural economics to your business strategy / | HF5415.32 WOO Know your customer | HF5415.335 HAY Measuring customer satisfaction : | HF5415.335 KEI The customer delight principle | HF5415.35 SOL Marketing : real people, real choices / |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.