Consumer behavior and culture : consequences for global marketing and advertising Marieke K de Mooij
Material type:
TextPublication details: California Sage Publications 2004Description: 345pISBN: - 0761926690.
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Book
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Main Library Open Shelf | HF5415.M66 MOO (Browse shelf(Opens below)) | 92465 | Available | BK59509 |
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| HF5415 MCD Marketing plans : | HF5415 McD Retail marketing plans : | HF5415 MCD Introduction to marketing | HF5415.M66 MOO Consumer behavior and culture : | HF5415 OLI Marketing today. | HF5415 PAL Principles of marketing | HF5415 PAL Principles of marketing |
Includes bibliographical references and index.
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