Basic Marketing : created by William D. Perreault and E. Jerome McCarthy
Material type:
Textlrwin, 1996Edition: 12th EditionDescription: xli, 833 pages; illustrations, 28 cmContent type: - text
- rdamedia
- rdacarrier
- 0072525231
- HF5415 PER
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Core Collection | Batanai Library Core Collection | HF5415 PER (Browse shelf(Opens below)) | 57255 | Available | BK36129 |
Browsing Batanai Library shelves, Shelving location: Core Collection Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available | ||||||
| HF5415 JOB Principles and practice of marketing | HF5415 KOT Principles of marketing / | HF5415 KOT Principles of marketing | HF5415 PER Basic Marketing : | HF5415 PRI Principles of marketing : | HF 5415.127 HOO Marketing strategy and competitive positioning. | HF5415.13 KOT Marketing management |
Includes bibliography and Index
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