Services marketing : intergrating customer focus across the firm Valarie A Zeithaml, Mary Jo Bitner and Dwayne D Gremler

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Material type: Text

TextPublication details: Boston : Mcgraw-Hill 2006Edition: FourthDescription: 708 pISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Main Library Open Shelf	HD9980.5 ZEI (Browse shelf(Opens below))	100461	Available		BK125401

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Previous	HD9980.5 ZEI Services marketing :	HD9980.5 ZEI Services marketing :	HD9980.5 ZEI Services marketing :	HD9980.5 ZEI Services marketing :	HD9981.5 GRO Service management and marketing	HD9981.5 GRO Service management and marketing	HD9999.B443 KAL Industrial biotechnology /	Next

Includes index.

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