Entrepreneurship and small business management / created by Earl C. Meyer and Kathleen R. Allen

Includes index.

Role of small business in the U.S. economy: Our entrepreneurial heritage; Economic forces What it takes to be an entrepreneur: Your potential as an entrepreneur; Business communication; Math for entrepreneurs; Decision skills Creating your small business: Selecting your field; Types of business ownership; Business plan, an overview; Market analysis; Marketing mix; Legal requirements; Equipment, supplies, and inventory; Site selection; Physical layout; Protecting your business; Operations and staffing; Promoting your business; Record keeping; Financing your business Managing and expanding your small business: Managing your operation; Purchasing, inventory, and production management; Human resource management; Financial management; Computers in small business management; Marketing management; Social and ethical responsibility; Making your business grow Glossary