Entrepreneurship and small business management / created by Earl C. Meyer and Kathleen R. Allen
Material type: TextPublisher: McGraw-Hill, 1994Description: 374 pages : illustrations (chiefly colour); 26 cmContent type:- text
- rdamedia
- rdacarrier
- 0026751194
- 9780026751193
- HD62.7 MEY
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Book | Batanai Library Open Shelf | HD 62.7 MEY (Browse shelf(Opens below)) | 75588 | Available | BK40573 | |||
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Archive | Harare Campus Library Open Shelf | HD62.7 MEY (Browse shelf(Opens below)) | 75582 | Not for loan | BK39223 | |||
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Includes index.
Role of small business in the U.S. economy: Our entrepreneurial heritage; Economic forces What it takes to be an entrepreneur: Your potential as an entrepreneur; Business communication; Math for entrepreneurs; Decision skills Creating your small business: Selecting your field; Types of business ownership; Business plan, an overview; Market analysis; Marketing mix; Legal requirements; Equipment, supplies, and inventory; Site selection; Physical layout; Protecting your business; Operations and staffing; Promoting your business; Record keeping; Financing your business Managing and expanding your small business: Managing your operation; Purchasing, inventory, and production management; Human resource management; Financial management; Computers in small business management; Marketing management; Social and ethical responsibility; Making your business grow Glossary
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