Understanding business / created by William G. Nickels, James M. McHugh and Susan M. McHugh

Includes bibliographical references and index.

Business trends, cultivating a business in diverse, global environments: Managing within the dynamic business environment, taking risks and making profits; How economics, the creation and distribution of wealth; Compelling in global markets; Demonstrating ethical behavior and social responsibility
Business ownership, starting a small business: Choosing forms of business ownership; Entrepreneurship and starting a small business
Business management, empowering employees to satisfy customers: Management, leadership, and employee empowerment; Adapting organizations to today's markets; Producing world-class goods and services
Management of human resources, motivating employees to produce quality goods and services: Motivating employees and building self-managed teams; Human resource management, finding and keeping the best employees; Dealing with employee, management issues and relationships
Marketing, developing and implementing customer-oriented marketing plans: Marketing, building customer and stakeholder relationship; Developing and pricing products and services; Distributing products quickly and efficiently' Today's promotional techniques
Decision making, managing information: Using technology to manage information; Understanding financial information and accounting
Managing financial resources: Financial management; Securities markets, financing and investing opportunities; Understanding money and financial institutions; Managing personal finances, who wants to be a millionaire
Glossary