Strategic market management David A Aaker
Material type:
TextPublication details: New York, N.Y. : John Wiley, 2001Edition: 6thDescription: 338 pISBN: - 0471415723
- 9780471415725
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
|
Main Library Open Shelf | HF5415.13 AAK (Browse shelf(Opens below)) | 57152 | Available | BK11489 |
Browsing Main Library shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
| HF5415.129 STE Management in marketing channels | HF5415.129 STE Marketing channels | HF5415.129 WAL Marketing channels | HF5415.13 AAK Strategic market management | HF5415.13 ABE Strategic market planning : | HF5415.13 ABE Strategic market planning : | HF5415.13 BAG Principles of marketing management |
Includes index.
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