Blue ocean strategy: How to create uncontested market space and make the competition irrelevant W. Chan Kim and Renee Mauborge
Material type:
TextPublication details: Boston Harvard Business Review Press 2015Description: 287 pISBN: - 9781625274496
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
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Harare Campus Library Open Shelf | HF5415.153CHA (Browse shelf(Opens below)) | 140783 | Available | BK122029 |
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| HF5415.13 ZIM Business to business marketing management | HF5415.13 ZIM Business to business marketing management | HF5415.13 ZIM Business to business marketing management | HF5415.153CHA Blue ocean strategy: | HF5415.153 GAL The innovation secrets of Steve Jobs: | HF5415.2 BEL Qualitative consumer & marketing research / | HF5415.2 CUR The new marketing research systems : |
Includes bibliographical reference and index
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