Midlands State University Library
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Introduction to communication studies. created by John Fiske

By: Material type: TextTextLanguage: English Series: Studies in culture and communication | Fiske, John ; Publication details: London : Routledge, 1990.Edition: 2ndDescription: 203 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • P90 FIS
Contents:
Introduction what is communication?; Chapter 1 Communication theory, 2 - Other models, 3 - Communication, meaning, and signs, 4 - Codes, 5 - Signification, 6 - Semiotic methods and applications, 7 - Structuralist theory and applications, 8 - Empirical methods, 9 - Ideology and meanings, 10 - Conclusion.
Summary: This second edition includes new material on the theory, methods, and applications of structuralism, ideology, and audience ethnography.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Reserve Reserve Zvishavane Library Open Shelf P90 FIS (Browse shelf(Opens below)) 89101 Available BK57068
Reserve Reserve Zvishavane Library Open Shelf P90 FIS (Browse shelf(Opens below)) 89102 Available BK56923
Reserve Reserve Zvishavane Library Open Shelf P90 FIS (Browse shelf(Opens below)) 83982 Available BK26773
Book Book Zvishavane Library Open Shelf P90 FIS (Browse shelf(Opens below)) 81072 Available BK39844

Includes bibliographical references and index.

Introduction what is communication?; Chapter 1 Communication theory, 2 - Other models, 3 - Communication, meaning, and signs, 4 - Codes, 5 - Signification, 6 - Semiotic methods and applications, 7 - Structuralist theory and applications, 8 - Empirical methods, 9 - Ideology and meanings, 10 - Conclusion.

This second edition includes new material on the theory, methods, and applications of structuralism, ideology, and audience ethnography.

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