Midlands State University Library
Image from Google Jackets

Total relationship marketing Evert Gummesson

By: Material type: TextTextCopyright date: ©2008Edition: Third editionDescription: xiv. 376 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780750686334
Subject(s): LOC classification:
  • HF5415.55 GUM
Contents:
Relational approaches to marketing Classic market relationships Special market relationships Mega relationships Nano relationships Marketing metrics and return on relationships RM and the network organization RM/CRM drivers of a paradigm shift in marketing
Summary: Highly informative, practical in style, and packed with fully updated examples and cases from real companies, this is an essential resource for both undergraduate and postgraduate students. The third edition benefits from improved features to help students, including questions for discussion and end-of-chapter summaries
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Harare Campus Library Open Shelf HF5415.55 GUM (Browse shelf(Opens below)) 130570 Available BK109044
Core Collection Harare Campus Library Core Collection HF5415.55 GUM (Browse shelf(Opens below)) 130569 Available BK109102
Book Book Harare Campus Library Open Shelf HF5415.55 GUM (Browse shelf(Opens below)) 130568 Available BK109106
Core Collection Harare Campus Library Core Collection HF5415.55 GUM (Browse shelf(Opens below)) 82585 Available BK48127
Book Book Main Library Open Shelf HF5415.55 GUM (Browse shelf(Opens below)) Available BK56646
Core Collection Main Library Core Collection HF5415.55 GUM (Browse shelf(Opens below)) 83926 Available BK47442
Book Book Main Library Open Shelf HF5415.55GUM (Browse shelf(Opens below)) 83925 Available BK26752
Browsing Harare Campus Library shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)

Includes bibliographical references and index.

Relational approaches to marketing Classic market relationships Special market relationships Mega relationships Nano relationships Marketing metrics and return on relationships RM and the network organization RM/CRM drivers of a paradigm shift in marketing

Highly informative, practical in style, and packed with fully updated examples and cases from real companies, this is an essential resource for both undergraduate and postgraduate students. The third edition benefits from improved features to help students, including questions for discussion and end-of-chapter summaries

There are no comments on this title.

to post a comment.