Midlands State University Library
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International marketing created by Rakesh Mohan Joshi

By: Material type: TextTextPublication details: New Delhi ; New York : Oxford University Press, 2005.Edition: Description: 750 pages illustrations 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0195671236 :
Subject(s): LOC classification:
  • HF1416 .J67
Contents:
Chapter 1 - The Concept of International Marketing, 2 - Emerging opportunities in International Markets, 3 - World Trade Organization: International marketing implications, 4 - Scanning the international economic environment, 5 - International marketing research, 6 - Decision-making process for international markets, 7 - Entering international markets, 8 - Product strategy for international markets, 9 - Building brands in international markets, 10 - Pricing decisions for international markets, 11 - International logistics and distribution, 12 - Communication decisions for international markets, 13 - Framework of export-import policy, 14 - International trade finance and risk management, 15 - Export procedure and documentation, 16 - Institutional infrastructure for export promotion, 17 - Emerging issues.
Summary: This edition of International Marketing serves as a textbook for an introductory course on international marketing.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HF1416 JOS (Browse shelf(Opens below)) 74259 Available BK36642

Includes index.

Chapter 1 - The Concept of International Marketing, 2 - Emerging opportunities in International Markets, 3 - World Trade Organization: International marketing implications, 4 - Scanning the international economic environment, 5 - International marketing research, 6 - Decision-making process for international markets, 7 - Entering international markets, 8 - Product strategy for international markets, 9 - Building brands in international markets, 10 - Pricing decisions for international markets, 11 - International logistics and distribution, 12 - Communication decisions for international markets, 13 - Framework of export-import policy, 14 - International trade finance and risk management, 15 - Export procedure and documentation, 16 - Institutional infrastructure for export promotion, 17 - Emerging issues.

This edition of International Marketing serves as a textbook for an introductory course on international marketing.

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