Advertising management : text and cases U C Mathur

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Material type: Text

TextPublication details: New Delhi: New Age International, 2005.Edition: Revised second editionDescription: 334 pISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Main Library	HF5823 MAT (Browse shelf(Opens below))	72894	Available		BK3047
Book	Main Library Open Shelf	HF5823 MAT (Browse shelf(Opens below))	67167	Available		BK12207

Previous	No cover image available	No cover image available	No cover image available				No cover image available	Next
Previous	HF5823 LUT Evaluating the use of emotional advertising appeals of alcoholic beverages and its influence on alcohol consumption by young adults:n	HF5823 MAK The role of incentives appeals in health campaigns:	HF5823 MAS An investigation of the effectiveness of sales promotions on business performance	HF5823 MAT Advertising management : text and cases	HF5823 MAT Advertising management : text and cases	HF5823 MIL Success in advertising and promotion	HF5823 MW Evaluating the impact of print media advertising on passenger services at National Railways of Zimbabwe (NRZ)	Next

Includes index.

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