Strategic social marketing created by Jeff French and Ross Gordon
Material type:
TextLanguage: English Publication details: Los Angeles Sage Publications 2015Description: 429 pagesContent type: - text
- rdamedia
- volume
- 9781446248614
- 9781446248621 (pbk)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
|
Harare Campus Library Open Shelf | HF5415 FRE (Browse shelf(Opens below)) | 148130 | Available | BK135088 | ||
|
Book
|
Harare Campus Library Open Shelf | HF5415 FRE (Browse shelf(Opens below)) | 148129 | Available | BK135058 | ||
|
Book
|
Main Library Open Shelf | HF5415 FRE (Browse shelf(Opens below)) | 139578 | Available | BK120160 |
Browsing Main Library shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
| HF5415 EVA Marketing , 8e : | HF5415 EVA Marketing | HF5415 FAR Marketing essentials | HF5415 FRE Strategic social marketing | HF5415 FRE Strategic social marketing / | HF5415 GRE Marketing | HF5415 GRE Marketing |
Includes bibliographical references and index.
Part I A: Why? Chapter 1: The importance of social marketing for social policyChapter 2: The nature of social marketingChapter 3: Marketing social good Section B: What?Chapter 4: The social marketing mix, Chapter 5: Strategic social marketing, Chapter 6: Creating value through social marketingSection C: How? Chapter 7: Systems thinking and social marketingChapter 8: Using theory in social marketingChapter 9: Research approaches in social marketingChapter 10: Research methods in social marketingChapter 11: Social marketing and social programme designChapter 12: Planning social marketing interventionsChapter 13: Embedding social marketing within social programmesChapter 14: Critical social marketing
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
There are no comments on this title.