Strategic marketing management : a means-end approach / created by Mark E. Parry.
Material type:
TextSeries: The McGraw-Hill Executive MBA seriesPublisher: Tata McGraw-Hill, 2002Description: 275 pagesContent type: - text
- unmediated
- volume
- 0070486883
- HF5415.13 PAR
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Core Collection | Batanai Library Core Collection | HF 5415.13 PAR (Browse shelf(Opens below)) | 83285 | Available | Located at Batanai Library - Reserve | BK49723 | ||
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Batanai Library Open Shelf | HF5415.13 PAR (Browse shelf(Opens below)) | 61448 | Available | BK142824 | |||
| Core Collection | Main Library Core Collection | HF 5415.13 PAR (Browse shelf(Opens below)) | 83286 | Available | Book Located at Main Library - Reserve | BK49704 | ||
| Core Collection | Main Library Core Collection | HF 5415.13 PAR (Browse shelf(Opens below)) | 83284 | Available | Book Located at Main Library - Reserve | BK49740 | ||
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Main Library Open Shelf | HF5415.13 PAR (Browse shelf(Opens below)) | 88946 | Available | BK26858 | |||
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PostGraduate Studies Library Open Shelf | HF 5415.13 PAR (Browse shelf(Opens below)) | 60290 | Available | BK6539 | |||
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Book
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PostGraduate Studies Library Open Shelf | HF 5415.13 PAR (Browse shelf(Opens below)) | 61447 | Available | Book Located at GSBL - Reserve | BK7892 | ||
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Book
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PostGraduate Studies Library Open Shelf | HF5415.13 PAR (Browse shelf(Opens below)) | 73979 | Available | BK36473 |
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| No cover image available | No cover image available | No cover image available | ||||||
| HF5415.13 KOT A framework for marketing management | HF5415.13 MAR Marketing for higher awards | HF5415.13 MAR Marketing managemnent : | HF5415.13 PAR Strategic marketing management : a means-end approach / | HF5415.13 RAM Marketing management : planning, implementation & control: global perspective, Indian context | HF5415.13 SOL Consumer behavior : | HF5415.13 SOL Consumer behavior : |
Includes bibliographical references and index.
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