Product management. Donald R Lehmann.
Material type:
TextPublication details: New York : McGraw-Hill 2005.Edition: FourthDescription: 494 pISBN: - 0071238328
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Batanai Library Open Shelf | HF5415.15LEH (Browse shelf(Opens below)) | 102619 | Available | BK71349 | ||
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Batanai Library Open Shelf | HF5415.15 LEH (Browse shelf(Opens below)) | 89768 | Available | BK58073 | ||
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Batanai Library Open Shelf | HF5415.15 LEH (Browse shelf(Opens below)) | 89767 | Available | BK57719 | ||
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Main Library Open Shelf | HF5415.15 LEH (Browse shelf(Opens below)) | 109872 | Available | BK80374 | ||
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Main Library Open Shelf | HF5415.15 LEH (Browse shelf(Opens below)) | 109873 | Available | BK80371 | ||
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Main Library Open Shelf | HF5415.15 LEH (Browse shelf(Opens below)) | 109874 | Available | BK80331 | ||
| Core Collection | Main Library Core Collection | HF 5415.15 LEH (Browse shelf(Opens below)) | 73901 | Available | BK36452 | ||
| Core Collection | Main Library Core Collection | HF 5415.15 LEH (Browse shelf(Opens below)) | 74269 | Available | BK36695 |
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| HF5415.15 IRE Product differentiation and non-price competition | HF5415.15 LEH Product management. | HF5415.15 LEH Product management. | HF5415.15 LEH Product management. | HF5415.15 LOD Megabrands | HF5415.15 MAR The marketing of industrial products / | HF5415.15 RIE Positioning the brand : |
Includes bibliographical references and index.
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