Basic marketing. (Record no. 976)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00473cam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002438 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918141119.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120117t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | OST |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ZIKMUND, W. |
| 9 (RLIN) | 5795 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Minneapolis : |
| Name of publisher, distributor, etc | West Publishing Company, |
| Date of publication, distribution, etc | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 369 p |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070719 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Archive |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | 03/10/2011 | 40.00 | 4 | HF 5415 ZIK | BK026 | 07/09/2017 | 14/03/2012 | 48494 | 03/10/2011 | Book | |||||
| Library of Congress Classification | Main Library | Main Library | 03/10/2011 | 40.00 | 6 | HF 5415 ZIK | BK8069 | 07/09/2017 | 05/05/2013 | 48493 | 03/10/2011 | Book | |||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 03/10/2011 | 40.00 | 1 | HF 5415 ZIK | BK6263 | 07/09/2017 | 10/04/2012 | 51118 | 03/10/2011 | Book |