Marketing management (Record no. 96440)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918224536.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160104b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 139781259026416 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 101259026418 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RAMASWAMY, V. S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | global perspectives Indian context |
| Statement of responsibility, etc | V S Ramaswamy and S Namakumari |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | McGraw-Hill Education (India) Private Limited |
| Date of publication, distribution, etc | ©2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 788 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | NAMAKUMARI, S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 04/01/2016 | Mallory | 27.19 | 1 | HF5415.13 RAM | BK107301 | 21/11/2019 | 23/10/2019 | 129191 | 18/09/2017 | Book | |||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 04/01/2016 | Mallory | 27.19 | 3 | HF5415.13 RAM | BK107298 | 19/03/2020 | 19/03/2020 | 129197 | 18/09/2017 | Book | 16/04/2020 | ||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 04/01/2016 | Mallory | 27.19 | HF5415.13 RAM | BK107295 | 08/06/2018 | 129190 | 08/06/2018 | Book |