Global marketing (Record no. 95840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00580nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918224227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141002b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 100273766716 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 139780273766711 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KEEGAN, Warren J. |
| 9 (RLIN) | 21785 |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| Statement of responsibility, etc | Warren J Keegan and Mark C Green |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh |
| Remainder of edition statement | Global edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 592 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International marketing |
| 9 (RLIN) | 13252 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GREEN, Mark C |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 04/09/2014 | LZ Training | 25.00 | 2 | HF1416 KEE | BK96076 | 07/09/2017 | 18/05/2017 | 120251 | 18/09/2017 | Book | ||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 14/05/2014 | Regent | 89.00 | HF1416 KEE | BK94032 | 07/09/2017 | 118085 | 02/10/2014 | Book | ||||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 14/05/2014 | Regent | 89.00 | 1 | HF1416 KEE | BK93896 | 07/09/2017 | 29/09/2015 | 118087 | 02/10/2014 | Book | ||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 14/05/2014 | Regent | 89.00 | HF1416 KEE | BK93887 | 07/09/2017 | 118086 | 02/10/2014 | Book |