Offensive marketing : (Record no. 90123)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00521nam a22002172 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000039253 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918221358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110909s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750674598 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KEEGAN, Warren J, |
| 9 (RLIN) | 21785 |
| 245 10 - TITLE STATEMENT | |
| Title | Offensive marketing : |
| Statement of responsibility, etc | Warren J. Keegan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Amsterdam : |
| Name of publisher, distributor, etc | Elsevier, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 414 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 110909 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 08/09/2011 | Windmill | 57.86 | 4 | HF5415 KEE | BK68018 | 07/09/2017 | 18/09/2012 | 100624 | 08/09/2011 | Book | ||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 08/09/2011 | Windmill | 57.86 | 2 | HF5415 KEE | BK68176 | 07/09/2017 | 01/10/2012 | 100672 | 03/10/2011 | Book | ||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 08/09/2011 | Windmill | 57.86 | HF5415 KEE | BK68050 | 07/09/2017 | 100625 | 08/09/2011 | Book | ||||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 08/09/2011 | Windmill | 57.86 | 2 | HF5415 KEE | BK68086 | 07/09/2017 | 01/10/2013 | 100647 | 08/09/2011 | Book |