Advertising and promotions: (Record no. 89865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00731nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918221302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160921b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538479868 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538479868 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SEMENIK, Richard J. ...[et al] |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotions: |
| Remainder of title | an integrated brand approach |
| Statement of responsibility, etc | Richard J. Semenik ...[et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia |
| Name of publisher, distributor, etc | South-Western Cengage Learning |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 710 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ALLEN, Chris T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O'GUINN, Thomas C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 20/09/2016 | Regent | 56.00 | 2 | HF5821 SEM | BK109569 | 26/02/2020 | 19/02/2020 | 130905 | 18/09/2017 | Book | ||||
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 20/09/2016 | Regent | 56.00 | 3 | HF5821 SEM | BK109581 | 05/07/2019 | 05/06/2019 | 130906 | 18/09/2017 | Book | ||||
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 20/09/2016 | Regent | 56.00 | 2 | HF5821 SEM | BK109575 | 25/02/2018 | 24/02/2018 | 130907 | 18/09/2017 | Book |