Marketing management / (Record no. 89827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00842nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241016062837.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190716b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSULIB |
| Original cataloging agency | rda |
| Language of cataloging | English |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 232 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | created by Philip Kotler and Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifteenth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 121 pages : |
| Other physical details | illustrations (coloured) ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| content type term | text |
| 337 ## - MEDIA TYPE | |
| source | unmediated |
| media type term | rdamedia |
| media type code | n |
| 338 ## - CARRIER TYPE | |
| source | unmediated |
| carrier type term | rda |
| carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 475 |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Core Collection | 10/07/2019 | Baroda | 455.00 | 4 | HF5414.13 KOT | BK132016 | 05/11/2023 | 28/10/2023 | 146639 | 16/07/2019 | Core Collection | ||||
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 10/07/2019 | Baroda | 455.00 | 5 | HF5414.13 KOT | BK132068 | 15/12/2022 | 18/11/2022 | 146640 | 16/07/2019 | Book | ||||
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 10/07/2019 | Baroda | 455.00 | 1 | HF5414.13 KOT | BK126016 | 26/06/2021 | 19/06/2021 | 142488 | 13/05/2021 | Book | ||||
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 17/05/2023 | Baroda | 91000.00 | HF5415.13 KOT | BK146853 | 19/05/2023 | 159114 | 19/05/2023 | Book | ||||||
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 14/10/2024 | Model | 80.00 | HF5415.13 KOT | BK151234 | 16/10/2024 | 163353 | 16/10/2024 | Book | ||||||
| Library of Congress Classification | Main Library | Main Library | Core Collection | 16/06/2022 | Baroda | 27200.00 | HF5415.13 KOT | BK144076 | 16/06/2022 | 156500 | 16/06/2022 | Book |