Marketing Research : (Record no. 83826)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00562cam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000021984 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918214934.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080502 xx 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120330443 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA, Naresh K. |
| 9 (RLIN) | 17920 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Research : |
| Remainder of title | an applied orientation. |
| Statement of responsibility, etc | by Naresh K. Malhotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 811 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 080502 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 05/06/2015 | Regent Book Supplies | 72.00 | 2 | HF5415.2 MAL | BK103540 | 07/09/2017 | 04/04/2017 | 127186 | 05/06/2015 | Book | |||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 05/06/2015 | Regent Book Supplies | 72.00 | 6 | HF5415.2 MAL | BK103387 | 18/10/2019 | 08/10/2019 | 127185 | 05/06/2015 | Book | 1 | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 05/06/2015 | Regent Book Supplies | 72.00 | 5 | HF5415.2 MAL | BK103581 | 07/09/2017 | 26/05/2016 | 127184 | 05/06/2015 | Book | |||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 23/04/2008 | Regent Book Suplies | 55.00 | 17 | HF5415.2 MAL | BK36385 | 07/09/2017 | 12/04/2017 | 73697 | 18/09/2017 | Book | 1 |