Event marketing : (Record no. 79292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00670nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918211702.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150212b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978470891070 (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978118110713 (ebk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PRESTON, Chris |
| 245 ## - TITLE STATEMENT | |
| Title | Event marketing : |
| Remainder of title | how to successfully promote events, festivals, conventions and expositions |
| Statement of responsibility, etc | by Chris Preston |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey |
| Name of publisher, distributor, etc | John Wiley and Sons |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 300 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Special events |
| General subdivision | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HOYLE, Leonard H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Batanai Library | Batanai Library | Open Shelf | 12/02/2015 | Book Aid International | 48.00 | GT3405 PRE | BK100626 | 07/09/2017 | 124681 | 12/02/2015 | Book |