Consumer behavior (Record no. 76859)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00592nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918210211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111121t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070171008 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HAWKINS, Del I |
| 9 (RLIN) | 1935 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| Remainder of title | building marketing strategy |
| Statement of responsibility, etc | Hawkins Del I |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 778 p. |
| Accompanying material | Disc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 9 (RLIN) | 1927 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market surveys |
| 9 (RLIN) | 1936 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MOTHERSBAUGH, David L |
| 9 (RLIN) | 1937 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Batanai Library | Batanai Library | Open Shelf | 18/11/2011 | Baroda | 40.00 | 27 | HF5415.32HAW | BK71381 | 07/09/2017 | 31/05/2016 | 102621 | 18/09/2017 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 24/04/2014 | Regent | 35.00 | 4 | HF5415.32 HAW | BK93377 | 07/09/2017 | 08/05/2017 | 117539 | 18/09/2017 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 24/04/2014 | Regent | 35.00 | 6 | HF5415.32 HAW | BK93492 | 07/09/2017 | 10/05/2016 | 117538 | 28/04/2014 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 24/04/2014 | Regent | 35.00 | 3 | HF5415.32 HAW | BK93438 | 26/09/2019 | 22/09/2019 | 117537 | 18/09/2017 | Book |