Strategic marketing communications : (Record no. 7569)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00715cam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000014663 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918143832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140910b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749429186 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749429188 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SMITH, P. R. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing communications : |
| Remainder of title | new ways to build and integrate communications |
| Statement of responsibility, etc | P R Smith, Chris Berry and Alan Pulford |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 300 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BERRY, Chris |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PULFORD, Alan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 18/01/2017 | 34.45 | 8 | HF5415.123 SMI | BK111927 | 12/06/2021 | 30/05/2021 | 132976 | 18/09/2017 | Book | Mallory | ||||
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Core Collection | 18/01/2017 | 34.45 | 11 | HF5415.123 SMI | BK111937 | 28/03/2019 | 28/03/2019 | 132975 | 18/09/2017 | Core Collection | Mallory | ||||
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 23/01/2017 | 34.45 | 10 | HF5415.123 SMI | BK112307 | 06/11/2019 | 01/11/2019 | 133112 | 18/09/2017 | Book | Mallory | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 06/06/2008 | 105.00 | 5 | HF5415.123 SMI | BK36666 | 04/04/2018 | 29/03/2018 | 74343 | 18/09/2017 | Book | Baroda Trading | ||||
| Library of Congress Classification | Zvishavane Library | Zvishavane Library | Open Shelf | 03/10/2011 | 42.00 | 12 | HF5415.123 SMI | BK4271 | 07/09/2017 | 04/05/2016 | 54489 | 03/10/2011 | Reserve |