Measuring and evaluating sales promotions from the manufacturer and retailer perspectives (Record no. 59537)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00674nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918182000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170227b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 245 ## - TITLE STATEMENT | |
| Title | Measuring and evaluating sales promotions from the manufacturer and retailer perspectives |
| Remainder of title | a conference summary |
| Statement of responsibility, etc | edited by Shoemaker, Kenneth G.Hardy and Mackenzie |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cambridge |
| Name of publisher, distributor, etc | Marketing Science Institute |
| Date of publication, distribution, etc | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 44 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Report No.89 - 102 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| Form subdivision | Congresses |
| General subdivision | Evaluation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| General subdivision | Evaluation |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SHOEMAKER, Robert W. |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | HARDY, Kenneth G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 23/02/2017 | Salisbury State University | 55.00 | 2 | HF5438.5 SHO | BK111417 | 21/03/2018 | 13/03/2018 | 133464 | 27/02/2017 | Book |