Managing the marketing functions : (Record no. 58777)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918181757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170127b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070684413 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | WASHBURN, Stewart C. |
| 245 ## - TITLE STATEMENT | |
| Title | Managing the marketing functions : |
| Remainder of title | the challenge of customer-centered enterprise |
| Statement of responsibility, etc | Stewart A Washburn |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw-Hill Book Company |
| Date of publication, distribution, etc | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 371 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New products |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 26/01/2017 | Salisbury University | 50.00 | HF5415.13 WAS | BK111504 | 07/09/2017 | 133209 | 18/09/2017 | Book |