Midlands State University Library

The promotional planning process (Record no. 58306)

MARC details
000 -LEADER
fixed length control field 00533nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170918181655.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170117b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030491010
040 ## - CATALOGING SOURCE
Transcribing agency MSU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name STRANG, Roger A.
245 ## - TITLE STATEMENT
Title The promotional planning process
Statement of responsibility, etc Roger A Strang
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Praeger Publishers
Date of publication, distribution, etc 1980
300 ## - PHYSICAL DESCRIPTION
Extent 127 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
General subdivision Planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Main Library Main Library Open Shelf 07/12/2016 Salisbury University 60.00   HF5438.3 STR BK111566 07/09/2017 132841 18/09/2017 Book