Midlands State University Library

The Dartnell marketing manager's handbook (Record no. 57603)

MARC details
000 -LEADER
fixed length control field 00622nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170918181518.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161114b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0850132037
040 ## - CATALOGING SOURCE
Transcribing agency MSU
245 ## - TITLE STATEMENT
Title The Dartnell marketing manager's handbook
Statement of responsibility, etc edited by Sidney J Levy, George R Fredrichs and Howard L Gordon
250 ## - EDITION STATEMENT
Edition statement Third
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago
Name of publisher, distributor, etc The Dartnell Corporation
Date of publication, distribution, etc 1994
300 ## - PHYSICAL DESCRIPTION
Extent 1432 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes an index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name LEVY, Sidney J.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name FREDRICHS, George R.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Main Library Main Library Open Shelf 10/11/2016 Salisbury State University 44.00   HF5415.13 DAR BK111842 07/09/2017 132482 18/09/2017 Book