Integrated advertising, promotion, and marketing communications (Record no. 5425)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00563cam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000011422 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918142945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140903b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CLOW, Kenneth E. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications |
| Statement of responsibility, etc | Kenneth E Clow and Donald Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 538 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070719 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Source of acquisition | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 27/01/2015 | 54.00 | 3 | HF5823 CLO | BK99197 | 27/02/2024 | 23/02/2024 | 123988 | Book | Book Aid International | 3.95 | |||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 03/10/2011 | 44.00 | 2 | HF5823 CLO | BK6908 | 07/09/2017 | 09/05/2012 | 59801 | 18/09/2017 | Book | ||||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 03/10/2011 | 44.00 | 5 | HF5823 CLO | BK36494 | 07/09/2017 | 27/02/2015 | 18/09/2017 | Book |