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Analysis for strategic marketing. (Record no. 5368)

MARC details
000 -LEADER
fixed length control field	01640cam a2200301 4500
001 - CONTROL NUMBER
control field	0000011334
003 - CONTROL NUMBER IDENTIFIER
control field	ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20211111092227.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	211111b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	9780321001986
040 ## - CATALOGING SOURCE
Language of cataloging	English
Transcribing agency	MSULIB
Description conventions	rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415 RAO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	RAO, Vithala R.
Relator term	author
245 10 - TITLE STATEMENT
Title	Analysis for strategic marketing.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Name of producer, publisher, distributor, manufacturer	Addison-Wesley,
Date of production, publication, distribution, manufacture, or copyright notice	1998.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice	©1998.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii,514 pages
Dimensions	25cm.
336 ## - CONTENT TYPE
Source	rdacontent
content type term	text
337 ## - MEDIA TYPE
source	rdamedia
media type term	unmediated
media type code	n
338 ## - CARRIER TYPE
source	rdacarrier
carrier type term	volume
carrier type code	nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Ch. 1. The Role of Analysis in Strategy Formulation --<br/>Ch. 2. Segmenting Markets: Who Are the Potential Buyers? --<br/>Ch. 3. Identifying Unmet Needs: What Do the Customers Want? --<br/>Ch. 4. Identifying Competitors: Whom Will We Compete Against? --<br/>Ch. 5. Understanding and Forecasting the External Environment: Demographic, Social, Economic, and Political Factors --<br/>Ch. 6. Understanding and Forecasting the Market Environment: Technological Factors and Forecasting --<br/>Ch. 7. Analyzing Competitive Advantage: How to Compete? --<br/>Ch. 8. Resource Allocation Methods --<br/>Ch. 9. Actual Case Examples: Analyses in Action.
520 ## - SUMMARY, ETC.
Summary, etc	Proving modern scientific marketing methods for a strategic marketing course, this book adds analysis and research tools to traditional marketing material. It also ties aspects of strategic marketing and marketing research together.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Steckel Joel H
Relator term	author
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	070719
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book

Holdings
Source of classification or shelving scheme	Home library	Current library	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type	Shelving location
Library of Congress Classification	Main Library	Main Library	03/10/2011	42.00	6	HF5415 RAO	BK13025	07/09/2017	06/05/2013	58929	03/10/2011	Book
Library of Congress Classification	Main Library	Main Library	03/10/2011	42.00		HF 5415 RAO	BK32767	07/09/2017		56927		Book	Open Shelf
Library of Congress Classification	Main Library	Main Library	17/05/2005			HF5415 RAO	BK140796	11/11/2021		56928	11/11/2021	Book	Open Shelf