Marketing management and strategy. (Record no. 5147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00568cam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918142842.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120228t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273651501 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DOYLE, Peter |
| 9 (RLIN) | 8533 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management and strategy. |
| Statement of responsibility, etc | Peter Doyle |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, Essex : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 446 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 237 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 22481 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 03/10/2011 | 43.00 | 7 | HF 5415.13 DOY | BK40343 | 07/09/2017 | 02/09/2015 | 56364 | 03/10/2011 | Book | |||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 06/09/2007 | 49.00 | 33 | HF5415.13 DOY | BK35738 | 04/10/2018 | 27/09/2018 | 72056 | 18/09/2017 | Book | Book Aid International |