The new rules of marketing and PR (Record no. 45598)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00668nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918173335.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120907t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118488768 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SCOTT, David Meerman |
| 9 (RLIN) | 19045 |
| 245 ## - TITLE STATEMENT | |
| Title | The new rules of marketing and PR |
| Remainder of title | how to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly |
| Statement of responsibility, etc | David Meerman Scott |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey |
| Name of publisher, distributor, etc | John Wiley & Sons |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 439 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 9 (RLIN) | 19046 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| 9 (RLIN) | 10913 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 07/09/2012 | Book Aid International | 49.00 | 5 | HF5415.I265 SCO | BK77415 | 07/09/2017 | 24/09/2014 | 107412 | 07/09/2012 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 06/11/2014 | Mallory | 44.00 | 1 | HF5415.1265 SCO | BK98306 | 07/09/2017 | 24/04/2015 | 121827 | 18/09/2017 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 06/11/2014 | Mallory | 44.00 | 1 | HF5415.1265 SCO | BK97242 | 07/09/2017 | 15/04/2015 | 121826 | 18/09/2017 | Book | ||||
| Library of Congress Classification | Zvishavane Library | Zvishavane Library | Open Shelf | 06/11/2014 | Mallory | 44.00 | 2 | HF5415.1265 SCO | BK98457 | 06/11/2018 | 01/11/2018 | 121825 | 18/09/2017 | Book |