Strategic advertising management (Record no. 43467)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00697cam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000006900 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918172239.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140910b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0198782322(pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PERCY, Larry |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic advertising management |
| Statement of responsibility, etc | Larry Percy, John R Rossiter and Richard Elliot |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 9 (RLIN) | 11881 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ROSSITER, John R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ELLIOT, Richard |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070719 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 04/09/2014 | LZ Training | 25.00 | 4 | HF5438.5 PER | BK96075 | 07/09/2017 | 19/04/2016 | 120263 | 18/09/2017 | Book |